Queer-owned brands are hard to find. It seems like every corporation is showing off their support for Pride Month with rainbow flags outside of their shops or a more colourful logo. But more often than not, these big brands are owned by straight, cis men rather than the marginalized groups they claim to support. But this year, it’s time to shop queer and find authentic brands worth supporting. We’ve rounded up eight queer-owned brands worth supporting this Pride Month. Check them out!
First up is the fantastic and diverse Autostraddle. They are a digital publication created by queer and trans feminists with an inclusive online shop. From t-shirts and masks to pins and stickers, the Autostraddle shop has your queer needs covered. The apparel designs are cheeky and authentic, perfect for a queer woman looking to make a statement. Their website is an open and transparent space for lesbians and has evolved to include all queer women and non-binary people. Especially for women of colour!
FLAVNT Streetwear is a queer-owned clothing brand based in Austin, Texas. Founded by twins Courtney and Chris Rhodes, the brand is for people in the LGBTQ+ community looking for inclusive and gender-affirming apparel. FLAVNT sells gender-neutral clothing and binders for comfortable and inclusive apparel. Not to mention, they pair with fundraising partners. And they ethically source materials from female-owned manufacturers. Ethical and inclusive!
Next up, Wild Fancy Design is a queer-owned brand created by designers Lex and Voula from Massachusetts. They design unique and fierce accessories and jewellery for all genders and ethnicities via Etsy. From gender-affirming earrings to astrological home decor, Wild Fancy Design creates brass and wood designs made to order. In addition to supporting queer expression, the two designers use sustainable materials and donate to queer-friendly charities.
A Tribe Called Queer is a gender-neutral clothing brand that features size-inclusive apparel made with thought-provoking designs. In addition, their shop sells t-shirts, phone cases, posters, and stickers—all with a strong message for the queer community and other minority groups. Sabine Maxine Lopez, an LA-based queer woman of colour, created the brand for other minorities. A Tribe Called Queer also features a podcast, zine, virtual events, and a blog.
Next up, Dfrntpigeon is a queer-owned apparel brand based in Portland, Oregon. Marginalized youth in Portland created the brand to help other at-risk youths explore their creativity. The brand sells prints, stickers, and comfortable apparel. In addition to creating fashion pieces, Dfrntpigeon inspires its audience with unique and expressive clothing. Not to mention, the brand also provides mentorship opportunities for at-risk youth in their local community.
Calling all cross stitchers! This next brand creates cross-stitch kits and patterns with a unique twist. Junebug and Darlin prides itself on being unapologetically queer-owned. The creator of the brand, Zoe Frost, specifically designs with the LGBTQ+ community in mind. Her quirky and creative personality shines through in her designs, which promote feminism, equality and queerness!
Next up, Bianca Negron is a queer Latinx designer with a passion for queer expression. In 2017, she launched Bianca’s Design Shop to create cool and queer products for her audience. From pins and patches to apparel and accessories, Bianca has an amazing array of designs! Her designs highlight all different identities with flags and feature perfect designs for this Pride Month.
Last but not least, Humankind Swimwear is a gender-neutral swimwear brand for the LGBTQ+ community. Lesbian businesswoman Haily Marzullo created the company in 2018. Haily wanted to create feel-good swimwear for queer people looking to feel comfortable in simple swimwear. The Humankind Swimwear shop offers simple tops, trunks and bras for all bodies. Not only is the brand inclusive, but it’s also made from quality, tested materials. Great for a day at the beach this Pride Month!
If you liked our roundup of queer-owned brands, you can check out our Top Ten Sustainable Brands!