NEW YORK (PRWEB) JUNE 22, 2021
This campaign will serve as an educational guidebook that will help new and long-time pet owners navigate the challenges of responsible pet ownership while spotlighting affordable and accessible resources that will enhance quality of life for our furry (and exotic) friends.
With the rise in adoptions over the past year comes the need for updated information regarding our pet’s health, safety, and wellness ahead of the summer season. We will be hearing directly from Brittany Matthews, fitness guru and owner of Steel & Silver Mahomes, sharing her summer tips for dog owners on how she translates her mindset on health and wellness to prioritizing proper care for her furry family members. Matthews states that “despite best intentions, unexpected problems may arise,” giving her tips on how new and long-time pet parents can work to prepare for these moments.
“If there has been one winner during the pandemic, it has been our dogs” exclaims Michelle Leifer at the Animal Medical Center who discusses how we can prepare our pups for the world opening back up. “As workers start returning to the office, some dogs may struggle to adjust to the new routine.” They will be giving tips and tricks to new and long-time pet parents to help ease this transition.
The print component of the “Pet Health & Wellness” campaign is distributed within today’s edition of USA TODAY in New York, Los Angeles, Denver, Chicago, Washington DC/Baltimore, Pittsburgh, Cleveland, Dallas & Houston, with circulation of approximately 150,000 copies and an estimated readership of 400,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: modernwellnessguide.com
This campaign was made possible with the support of the Animal Medical Center, Front of the Pack, Murdoch’s Ranch & Supply, Oxyfresh, Labelle Foundation, American Kennel Club, The Human Animal Bond Research Institute, World Pets Association, Pet Partners, Canine Journal, International Pet & Animal Transportation Association, Brittany Matthews, Becca Kufrin, Jullian Michaels, Mimi Connely @mimis_meals, Tuna @tunameltsmyheart, Chewie @hi_im_chewie, and Menswear Dog ‘Bodhi’ @mensweardog.
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