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The 3 best ways to market cannabis for women on social media


Facebook or Twitter? Instagram or LinkedIn? Email or website? The rules for marketing cannabis change based on state, country, and age. With a magnitude of regulations restricting communications with potential consumers, how can cannabis brands develop a consistent marketing message, particularly those speaking to a female audience? Here are the three best ways to market cannabis for women on social media. 

1. Focus on your audience, not your product.

Most cannabis websites, targeted at women or otherwise, have detailed information available about their products and their investment opportunities. You can access that information after successfully navigating the age gate, entering both your province and your birth date. Though these required steps are easy ones, they slow down the process of learning more about what cannabis products are available, as well as why a visitor should engage with a deeper relationship with this brand to eventually purchase those products.

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Mahlena-Rae Johnson

MAHLENA-RAE JOHNSON is a Social Media Marketing Manager and Multicultural Storyteller, who grew up on the mean beaches of St. Thomas, Virgin Islands. During her senior year of high school, she was named Most Likely to Kidnap a Backstreet Boy. She has published 4 books, 4 web series, 6 websites, and over 1000 online articles for international audiences. As a recent transplant from the United States to Canada, Mahlena is still learning how to navigate the streets of Downtown Toronto, wondering whether to dress for sleet or sunshine during her first Canadian spring, and preparing for inevitable encounters with curious moose.

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