Facebook or Twitter? Instagram or LinkedIn? Email or website? The rules for marketing cannabis change based on state, country, and age. With a magnitude of regulations restricting communications with potential consumers, how can cannabis brands develop a consistent marketing message, particularly those speaking to a female audience? Here are the three best ways to market cannabis for women on social media.
Most cannabis websites, targeted at women or otherwise, have detailed information available about their products and their investment opportunities. You can access that information after successfully navigating the age gate, entering both your province and your birth date. Though these required steps are easy ones, they slow down the process of learning more about what cannabis products are available, as well as why a visitor should engage with a deeper relationship with this brand to eventually purchase those products.