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Q&A with Bridget Westerholz, MD of FUSE Marketing Group

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Bridget Westerholz is the new Managing Director at FUSE Marketing Group. Originally from South Africa, Westerholz moved to London after graduating with a post-graduate degree in advertising. She then hopped the pond to Vancouver in order to advance her career at agencies Dare and DDB where she worked on clients like P&O Cruises, PepsiCo, Emerald Health and Rocky Mountaineer. Her collaborated work has been recognized in numerous creative and effectiveness award shows including the IPA Effectiveness Awards, Cassies, Marketing Awards, Cannes, and Clios.

AW: Tell us about your career journey so far.

I have been incredibly lucky in my career journey as I have come across many inspiring mentors who have not only demonstrated great leadership skills for me to model off of, but have also supported me in my journey and helped me see that I was capable of taking the next step at each phase of my career. Whilst I have stuck to advertising and on paper, my journey looks fairly linear – I have had many ups and downs along the way. Not all positions were ones I loved and not all of the moves have come when I wanted them to. In hindsight though, each helped me get what I need to be where I am today.

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