Zamina Walji: You can’t write a playbook on cannabis if you don’t love it

Zamina Walji heads up Global Retail and Consumer Markets at Aurora after spending years as a consultant at Deloitte and PwC. Walji worked with the government liquor boards (OCS, BCLDB, AGLC etc.) and a number of the licensed cannabis producers and ancillary service providers while at PwC.

Her new role at Aurora is a good fit because it’s constantly challenging, but the decision to make the leap from PwC to a new industry wasn’t taken lightly. “Moving from a very stable company such as PwC was a big decision for me. As a mother and a wife, I really questioned whether or not I should stay in a company that I knew would be a predictable career journey, but what I love about this job is that every hour I am making decisions no one has ever made, and challenging myself to think outside the box.”