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Zamina Walji: You can’t write a playbook on cannabis if you don’t love it


Zamina Walji heads up Global Retail and Consumer Markets at Aurora after spending years as a consultant at Deloitte and PwC. Walji worked with the government liquor boards (OCS, BCLDB, AGLC etc.) and a number of the licensed cannabis producers and ancillary service providers while at PwC.

Her new role at Aurora is a good fit because it’s constantly challenging, but the decision to make the leap from PwC to a new industry wasn’t taken lightly. “Moving from a very stable company such as PwC was a big decision for me. As a mother and a wife, I really questioned whether or not I should stay in a company that I knew would be a predictable career journey, but what I love about this job is that every hour I am making decisions no one has ever made, and challenging myself to think outside the box.”

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Leslie Andrachuk

As a bilingual pioneer in global digital publishing and marketing, Leslie is happiest when creating new things and inspiring her teams. She is passionate about changing biases that hold women back from realizing their true power and is grateful that at this point in her career she has the skills to make real change.

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