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9 Reasons To Use Canva For Your Graphic Design Needs

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As an entrepreneur or small business owner it can be challenging to allocate cash to hire graphic designers for your ongoing marketing communications needs. But there is another way, a way that is so powerful, it will change the way you approach developing your marketing creative. It’s called Canva, and if you have never tried it, you must add it as a key element of your Marketing Technology stack.

Here at Alpha Woman, we have used Canva for years as our design software. In fact, we turn to this fabulous tool on a daily basis to help us not only with all of our marketing communications creative, but also with all the imagery on our website.

Here are the key reasons why we have decided to become not only Canva Pro clients, but also to become proud affiliates of Canva, in order to spread the word about this game-changing software.

1.Ease of Use

Compared with other design tools, Canva is a breeze to use. No need to learn complicated software such as Adobe InDesign or Illustrator, just sign up and start using their cloud-based, intuitive interface. There is nothing to download, so space is not required in your operating system to support software or large files. With Canva, you simply open an account and start designing!

2.Money

Canva has a Freemium model, so you can easily get started creating your designs and when you have the cash, upgrade to Canva Pro. There are features in Canva Pro that are absolutely fantastic, which we will discuss later in this article, but getting started with free Canva is absolutely a viable option.

When you do upgrade to Canva Pro, the pricing is very affordable, certainly compared to outsourcing your graphic design.  Pricing is based upon number of team members, ($149.99/year for up to 5 people) so as your business grows, so can the team that accesses your Canva Pro account.

Over time, you can consider hiring a professional designer to create your templates so that your graphic design is optimized for your brand and marketing needs. Once this is done, you simply upload your approved designs as templates to your account for your team to use.

3.Time Savings

With Canva as your design tool, you and/or your team can hop on the platform and create designs quickly and easily. No external resources to manage – internal teams can create and collaborate on designs, quickly hitting deadlines and developing test creative that can be iterated upon quickly and meaningfully.

4.Stock Photos + Videos + Graphic Elements

Rights to stock photos can cost quite a bit of money, and searching the internet for high-quality, rights-free photos can be very time-consuming. Canva Pro gives you access to over 100million rights-free images in every category you can possibly think of. The images are high-quality, and can be used in both web and print, and most importantly, you don’t have to pay for rights and you don’t have to worry about getting sued.

Additionally, Canva has fantastic short video footage available for use in your marketing, as well as all sorts of elements that you will discover to bring your graphic designs to life.

You can upload your own photos and creative assets (this is also available in the free version) to develop your own personal asset library. The background remover is a feature we use constantly to better integrate photos or graphics into our look and feel.

5.Re-Sizing Graphics

If you’ve ever designed creative for multiple platforms you’ll know that re-building creative for different sizes is mind-numbing and time-consuming work. Canva enables you to simply re-size graphics with the click of a button. For example, if you have developed a design for an Instagram post, and also need to send the same post across Twitter, simply re-size the Instagram creative for Twitter, and adjust the elements. The time-savings is significant as is the impact on emotional toil.

6.Design Types and Templates

Think of any type of communication you need to design and Canva will have it pre-created. With 100+ designs types including presentations, social posts, business cards, flyers, banner advertising and more, anything you need to design will be at your fingertips.

Canva offers entrepreneurs 610,000 premium and free templates for you to choose from once you know what you are designing. You can even save designs as templates for your team to use with Canva Pro.

7.Team Collaborative Design

With Canva – even the free version – you can add team members and literally collaborate on designs remotely. This incredibly powerful feature means no more sending large files via email, or iterating version after version. Being nimble and lean is the name of the game these days, and with Canva you’ll find yourself leaping over tall buildings as you and your team quickly conquer design challenges and bring your brand and marketing to life.

8.Add Your Brand Kit

Speaking of brand – even with free Canva, you can upload your logos and identify your brand colours so you can keep them consistent, even when an entire team is collaborating. Canva Pro enables you to develop your brand kit and easily save and apply your brand or campaign’s colours, logos and fonts with up to 100 brand kits.

9.It’s Woman Founded

That’s right, Canva is co-founded a by a Young Alpha! Melanie Perkins founded Canva  with her now-fiance in her mother’s living room, going up against tech giants such as Adobe and Microsoft. At the age of 25 she started Canva in a bid to make design accessible to all — be it for logos, business cards or presentations. Within five years, she made headlines as one of tech’s youngest female CEOs, at the tender age of 30.

We are LIVING FOR IT and love supporting this innovative Young Alpha and her breakthrough graphic design tool. It’s a game-changer for our business and we know it will be for yours as well.

Alpha Woman is a proud Affiliate of Canva. Links in this article are affiliate links.

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